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Hootsuite news stories

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Sustainability
Hootsuite 2021 Impact Report shows workforce more diverse
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.
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Hootsuite
Social media user numbers swell to 58% of world's population, spurring social commerce boom
More than 58% of the global population now uses social media - so which platform is leading the pack?
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Hootsuite
Hootsuite deepens partnership with Microsoft Teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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Online
A year of COVID: New Zealand's online behaviour revealed
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
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Facebook
Facebook ad engagement equal to social networking, study finds
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social. 
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SaaS
Hootsuite announces acquisition of SaaS provider Sparkcentral
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."
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CRM
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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Social Media
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Customer experience
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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Social Media
3.96 billion people now use social media
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
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Remote Working
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts. 
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Social Media
Social commerce growing in South East Asia markets
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."
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Digital Marketing
Hootsuite leads the social engagement charge - Forrester report
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
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Analytics
Hootsuite integrates with Adobe Experience Platform
This integration will bring insights from social activity to Adobe’s real-time customer profile.
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Social Media
Hootsuite's five social trends marketers should take note of
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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LinkedIn
Hootsuite's new social media integrations for LinkedIn
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.
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Commerce Systems
Study finds social media for businesses is more than just marketing
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
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Customer experience
Four ways social media management software is transforming CX
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Partner Programme
Hootsuite gets ‘premier’ status within Adobe partner program
Hootsuite will be working closely with Adobe to bring new solutions to market.
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Digital Marketing
Hootsuite names Conversologie their first NZ partner
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
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Forrester Consulting
Hootsuite's Amplify for Selling helps leverage social media for sales
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.
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Solutions
Forrester names Hootsuite leader in social media management solutions
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
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Cloud
Hootsuite announces $5mil integration fund for social business apps
Funded applications will receive go-to-market support and opportunities to participate in co-marketing initiatives.
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Social Media
A wise media tool
You’ll need a tool to streamline your conversations to make your social media work for you!