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HubSpot Stories - Page 2

Australian Stories

HubSpot stories

Pine Services Group buys Stratus in first Australia move
Customer Relationship Management

Pine Services Group buys Stratus in first Australia move

The deal gives the US-backed group a foothold in Australia and adds more than 55 specialists to its portfolio of ERP services.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 15th May 2026
First-party data is the new oil: Why Australian businesses can't afford to wait
Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Mark Tarre • 7 min read • Tue, 5th May 2026

Global Stories

HubSpot stories

OpenAI adds Codex plugins & site preview for business
Customer Relationship Management

OpenAI adds Codex plugins & site preview for business

Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.

By Mark Tarre • 3 min read • Mon, 8th Jun 2026
OpenAI adds role-specific plugins to Codex for work
Data Analytics

OpenAI adds role-specific plugins to Codex for work

The update broadens Codex beyond coding, as non-developers use it faster than engineers for reports, dashboards and client materials.

By Sean Mitchell • 4 min read • Thu, 4th Jun 2026
Kore.ai launches Artemis AI platform on Microsoft Azure
Private Cloud

Kore.ai launches Artemis AI platform on Microsoft Azure

Enterprises may be able to deploy governed multi-agent AI systems in days, as Kore.ai ties its Artemis platform to Microsoft Azure.

By Sofiah Nichole Salivio • 5 min read • Fri, 22nd May 2026
PayPal & Anthropic launch AI course for small firms
Digital Transformation

PayPal & Anthropic launch AI course for small firms

Smaller firms could gain a route into AI as the free course tackles training gaps, with 73% saying they lack the tools to adopt it.

By Karen Joy Bacudo • 4 min read • Tue, 19th May 2026
WatchGuard buys Perimeters.io in cloud security push
Firewalls

WatchGuard buys Perimeters.io in cloud security push

MSPs will gain a single platform for cloud threat detection as the deal widens WatchGuard's reach into identity and SaaS security.

By Mark Tarre • 3 min read • Mon, 11th May 2026
HubSpot launches AI tools to tackle search decline
Customer Relationship Management

HubSpot launches AI tools to tackle search decline

Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.

By Sofiah Nichole Salivio • 4 min read • Fri, 17th Apr 2026
Auctor raises USD $20 million for software implementation
DevOps

Auctor raises USD $20 million for software implementation

The funding gives the New York-based startup backing to tackle costly enterprise software roll-outs that often run late and over budget.

By Sean Mitchell • 5 min read • Thu, 16th Apr 2026
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Sat, 4th Apr 2026

Stories from Other Regions

HubSpot stories

Virtana names Daniel Raskin as Chief Marketing Officer
DevOps

Virtana names Daniel Raskin as Chief Marketing Officer

Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 29th May 2026
Kore.ai launches Artemis on Microsoft Azure
Data Protection

Kore.ai launches Artemis on Microsoft Azure

Enterprises can now build governed multi-agent AI systems in days rather than months, with the first release hosted on Microsoft Azure.

By Sean Mitchell • 4 min read • Fri, 22nd May 2026
UK SMEs could save £10,000 by ditching software tools
Software-as-a-Service

UK SMEs could save £10,000 by ditching software tools

Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.

By Mark Tarre • 4 min read • Wed, 29th Apr 2026
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Wed, 22nd Apr 2026
MSPs see voice as part of wider IT offer, Gamma says
Customer Relationship Management

MSPs see voice as part of wider IT offer, Gamma says

As larger vendors bundle communications with cloud and security, smaller voice specialists face tougher competition and higher support risk.

By Mark Tarre • 4 min read • Tue, 21st Apr 2026
Platforms, sovereignty and global growth at Cavell Summit Europe
Unified Communications

Platforms, sovereignty and global growth at Cavell Summit Europe

Platform-led buying is squeezing telcos, forcing providers to adapt to sovereignty rules and global licensing hurdles to keep growth on track.

By Mike Mills • 4 min read • Mon, 13th Apr 2026
UK SMEs could waste GBP £10,000 on unused software
Software-as-a-Service

UK SMEs could waste GBP £10,000 on unused software

Unused subscriptions may be draining UK SME budgets by as much as GBP £10,000 a year as software sprawl and price rises bite.

By Kaleah Salmon • 4 min read • Thu, 2nd Apr 2026