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Marketing Stories - Page 22

Australian Stories

Marketing stories

Analytic Partners tops Gartner ranking for marketing analytics
Customer Experience

Analytic Partners tops Gartner ranking for marketing analytics

Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.

By Catherine Knowles • 3 min read • Fri, 28th Nov 2025

Global Stories

Marketing stories

Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Hyland appoints Eric Snow to lead global brand communications
Enterprise Content Management

Hyland appoints Eric Snow to lead global brand communications

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Thryv launches AI marketing tool to boost home service growth
Customer Relationship Management

Thryv launches AI marketing tool to boost home service growth

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025
Eagle Eye reshapes APAC leadership to boost USD $10 million growth
Digital Transformation

Eagle Eye reshapes APAC leadership to boost USD $10 million growth

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025
Topsort wins W23 funding to boost AI retail media for grocers
Marketing Technologies

Topsort wins W23 funding to boost AI retail media for grocers

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025
ANZ small businesses show strong confidence despite AI concerns
Data Privacy

ANZ small businesses show strong confidence despite AI concerns

Small businesses in Australia and New Zealand report high confidence ahead of the holidays, despite financial pressures and concerns over AI in marketing.

By Melania Watson • 4 min read • Thu, 27th Nov 2025
The APAC grocery sector: Overcoming delivery challenges
Digital Transformation

The APAC grocery sector: Overcoming delivery challenges

APAC's booming USD 5.6 trillion grocery market faces delivery delays as retailers strive to ensure fast, accurate online order fulfilment and customer satisfaction.

By Edmund Ng • 5 min read • Wed, 26th Nov 2025
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025

Stories from Other Regions

Marketing stories

Michaela O'Connor named Chief Growth Officer to lead Symcor
Payment Technologies

Michaela O'Connor named Chief Growth Officer to lead Symcor

Michaela O'Connor has been appointed Chief Growth Officer at Symcor to lead sales, marketing, and strategy, driving the company's expansion and innovation.

By Melvin Hipolito • 3 min read • Fri, 5th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
Get ahead of the rush: 5 tips from your marketing partner for holiday success
Customer Experience

Get ahead of the rush: 5 tips from your marketing partner for holiday success

Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.

By Erin Shea • 5 min read • Wed, 3rd Dec 2025
IDHL acquires Vervaunt with GBP £1.5 million AI investment plan
Marketing Technologies

IDHL acquires Vervaunt with GBP £1.5 million AI investment plan

IDHL has acquired Vervaunt, adding over 70 experts and investing GBP £1.5 million in AI to boost eCommerce and digital marketing capabilities.

By Sean Mitchell • 4 min read • Mon, 1st Dec 2025
Half of New Zealand's small businesses lack websites as consumers turn away from social media
Customer Experience

Half of New Zealand's small businesses lack websites as consumers turn away from social media

Nearly half of New Zealand's small businesses lack a website, despite 74% of consumers valuing websites over social media for engaging with organisations.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025
UK SMEs turn to fast-track finance as Black Friday demand surges
Marketing Technologies

UK SMEs turn to fast-track finance as Black Friday demand surges

UK SMEs are increasingly using fast-track finance to meet surging Black Friday demand, with applications rising nearly a third ahead of the festive season.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025