Marketing stories - Page 35

App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.

58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.

The rise of 'composable' architecture in the IT industry is allowing businesses to focus on immediate needs and outpace the competition by 80%.

Enlighten Designs GM, Alan Grainer, talks about the company's recent collaboration with Microsoft in TechDay's 10 Minute IT Jams.

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

Black Friday and Boxing Day online sales in Australia have seen a 50% increase in traffic as consumers embrace online shopping, says Similarweb.

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing. .

A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.

Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.

Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

Seismic acquires training solution Lessonly, closes $170m Series G funding round, and plans to expand its sales and marketing platform.

Nuheara partners with Bench to enhance brand visibility and search volumes, shifting focus from expensive digital platforms.

Vistaprint and Wix partner to offer small business owners an integrated online and offline marketing solution.

A Salesforce report says customers are 'clinging' to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.

Acoustic expands Australian offices and launches cloud-based data center as part of growth strategy, says CEO.

Zoho has launched its new Business Intelligence Platform, which uses AI and data analytics to provide precise marketing and business insights to customers.

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.