Marketing stories - Page 34
70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
#
crm
#
martech
#
supply chain
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
#
data analytics
#
martech
#
planning
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
#
martech
#
marketing
#
m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
#
martech
#
google
#
marketing
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
Hosted Network and Sea-Level Operations team up to provide the best solutions for Australian MSPs
Tue, 8th Feb 2022
#
edge computing
#
partner programmes
#
marketing
Hosted Network forms a partnership with Sea-Level Operations to help MSPs tackle growth challenges in the cloud service industry.
It's time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
#
data analytics
#
crypto
#
blockchain
Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.
Upstream and Socital to trial global retail marketing solution
Fri, 4th Feb 2022
#
e-commerce
#
marketing
#
social media
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
Nexcess integrates with HubSpot to serve growing online businesses
Thu, 3rd Feb 2022
#
data analytics
#
martech
#
cdp
Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.
Cartology selects ADvendio in major retail tech deal
Wed, 2nd Feb 2022
#
martech
#
omnichannel
#
open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
#
e-commerce
#
marketing
#
social media
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed, 19th Jan 2022
#
data analytics
#
martech
#
multi-cloud
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.
The rise of the CRO - an evolutionary step in business
Mon, 17th Jan 2022
#
fintech
#
marketing
#
sales
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.
Consumer's paradigms are shifting - what it means for marketers and brands
Thu, 13th Jan 2022
#
open source
#
marketing
#
analyst report
The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
#
data analytics
#
martech
#
cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
#
marketing
#
b2b
#
optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu, 16th Dec 2021
#
martech
#
marketing
#
strategy
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Tencent Cloud arms enterprises with tools to explore China market
Tue, 14th Dec 2021
#
saas
#
iaas
#
marketing
Tencent Cloud has launched a new connectivity offering to help enterprise businesses connect to the Chinese market.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
#
crm
#
data analytics
#
cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Mon, 6th Dec 2021
#
martech
#
e-commerce
#
marketing
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
You're invited for Breakfast Bites: Travel is back on the agenda - what consumers are longing for
Fri, 3rd Dec 2021
#
marketing
#
similarweb
#
travel technologies
The pandemic's impact on travel and tourism will have a long-lasting historical effect, but there's good news ahead, says Similarweb.