Marketing stories - Page 33
Marketing technologies set to increase revenues - study
Thu, 7th Jul 2022
#
edutech
#
data analytics
#
martech
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
#
data analytics
#
cx
#
martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
.webp)
Bonsey Jaden appoints Francois Filamor as group general manager
Fri, 27th May 2022
#
marketing
#
grab
#
job moves
Francois Filamor promoted to group general manager after successful tenure as general manager of Bonsey Jaden Philippines.
Getty Images delves into the world of NFTs with Candy Digital
Tue, 24th May 2022
#
crypto
#
blockchain
#
martech
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Similarweb acquires SEO and rank tracking company Rank Ranger
Mon, 23rd May 2022
#
martech
#
marketing
#
seo
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Revenue operations is taking centre stage
Wed, 18th May 2022
#
customers
#
marketing
#
sales
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape.
Lightspeed launches all-in-one marketing platform in ANZ
Wed, 18th May 2022
#
open source
#
marketing
#
loyalty programmes
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
Veryfi announces Mobile Receipt Capture for D2C marketing apps
Fri, 13th May 2022
#
software development
#
marketing
#
data management
Veryfi has announced a new enhancement to its portfolio, with Mobile Receipt Capture for direct-to-consumer marketing apps.
Validity and Red Sift enter data partnership to aid marketers
Mon, 9th May 2022
#
data analytics
#
martech
#
planning
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
#
martech
#
marketing
#
interactive
Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.
Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
#
martech
#
marketing
#
techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
How to prepare bylines for publication on our sites
Sun, 1st May 2022
#
marketing
#
techday
#
faq
Paid options are available for IT organizations to submit bylines at TechDay. Here are the specifications and criteria for submitting content.
Salesforce launches AI-based insights with CRM Analytics
Fri, 15th Apr 2022
#
crm
#
data analytics
#
martech
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue, 12th Apr 2022
#
martech
#
cloud services
#
marketing
Emperor Champagne enlists Smith Brothers Media to revamp its online store and launch a subscription-based Champagne Club.
Salesforce announces new service and marketing innovations
Fri, 8th Apr 2022
#
data analytics
#
hyperscale
#
public cloud
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
First-party data: A reason to celebrate
Fri, 8th Apr 2022
#
data analytics
#
cx
#
martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Uncovering hidden eCommerce, marketing gems through knowledge graphs
Mon, 28th Mar 2022
#
data analytics
#
martech
#
planning
Marketers can convert data into valuable insights using knowledge graphs, which display data visually and uncover trends and patterns.
Komo appoints Leilani Vakaahi as Partnerships Manager
Fri, 25th Mar 2022
#
partner programmes
#
marketing
#
gamification
Komo, the digital marketing software company, appoints Leilani Vakaahi as new Partnerships Manager to support expansion plans with her experience.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
#
software development
#
ios
#
apple
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
Dotdigital report helps companies to better serve customers
Thu, 10th Mar 2022
#
edutech
#
crm
#
cx
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.