Marketing stories - Page 32

74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.

Cyber assurance provider Cyara has hired Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing to drive global expansion.

Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.

Marketers in Australia are currently facing barriers to growth including corporate silos and under-resourced teams amid changing microeconomic climate.

LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.

Over 100 new brands have been added to the BuyersCircle community in the last three months, now available for consumers to shop.

Automating revenue management tasks through a system can help hotels attract the right guests at the right price, enhancing profitability and growth.

Fintech disruptors and a desire for personalized experiences are shaking up customer loyalty in the financial services industry.

The region's digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.

WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.

Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

VPLS has added 3 core members to its team- systems VP Mark Hassman, global marketing VP Renée Lawrence & network engineering VP Steve Rubin.

Thomas J. Quinlan III, president and CEO of R.R. Donnelley - Sons Company, has been elected to the board of directors of commercial property insurer FM Global.

We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.

CM Group has been named the Best Overall MarTech Company for the third consecutive year by MarTech Breakthrough.

Komo, a content creation platform, has made four new hires and attracted new clients including Goodman Fielder and Body Science.

Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.