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Opinion Stories - Page 91

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Opinion stories

Modernizing mobile device management: Empowering productivity without compromise
Digital Transformation

Modernizing mobile device management: Empowering productivity without compromise

Pulseway modernizes Mobile Device Management, shifting from control to productivity enabler, integrating security with seamless remote support across devices.

By Victoria Boryaeva • 3 min read • Fri, 30th May 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
Right work, right place: cloud rebalancing holds potential for every enterprise
Private Cloud

Right work, right place: cloud rebalancing holds potential for every enterprise

Four in five businesses plan to rebalance cloud workloads, aiming to cut costs, boost compliance, and sharpen their competitive edge by shifting to the right platforms.

By Chris Weber • 4 min read • Wed, 28th May 2025
Keep them coming back: How to reduce SaaS churn rates
Software-as-a-Service

Keep them coming back: How to reduce SaaS churn rates

The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.

By Darek Tasak • 6 min read • Wed, 28th May 2025
The data-led marketer: Driving growth through insight and alignment
Firewalls

The data-led marketer: Driving growth through insight and alignment

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

By Dan Sutic • 3 min read • Wed, 28th May 2025
Future-proofing manufacturing businesses against trade tariff volatility with ERP and MOM
Data Analytics

Future-proofing manufacturing businesses against trade tariff volatility with ERP and MOM

Australian manufacturers are turning to ERP and BI tools to navigate trade tariff volatility, boosting operational efficiency and strategic agility amid global uncertainty.

By James Robinson • 4 min read • Wed, 28th May 2025
Why enterprises can't afford to ignore cloud optimisation in 2025
Data Protection

Why enterprises can't afford to ignore cloud optimisation in 2025

Enterprises must prioritise cloud optimisation in 2025 to meet AI demands, cut costs, boost security, and drive sustainability in cloud computing.

By Peter Chambers • 5 min read • Tue, 27th May 2025
The AI tipping point: How contact centres in ANZ are reinventing CX
Data Analytics

The AI tipping point: How contact centres in ANZ are reinventing CX

AI is transforming contact centres in Australia and New Zealand, with 98% adopting it, but human skills and trust remain crucial for success.

By Richard Lundgren • 5 min read • Tue, 27th May 2025
The convergence of security and simplicity
Digital Transformation

The convergence of security and simplicity

Modern security systems prove that user-friendly simplicity can coexist with robust protection, offering seamless, secure solutions for all users.

By Lisa Tubb • 4 min read • Tue, 27th May 2025
If you view AI as purely technical, your projects will fail
Digital Transformation

If you view AI as purely technical, your projects will fail

Focusing solely on the technical aspects of AI leads to failure; organisations must adopt company-wide training and business-driven strategies for success.

By James Finley • 6 min read • Mon, 26th May 2025
Does anyone know what a CDP is anymore?
Customer Relationship Management

Does anyone know what a CDP is anymore?

CDPs, once confused with CRMs, now power data-driven customer experiences across enterprises, adapting to AI, privacy, and complex tech ecosystems.

By Steven Schuler • 5 min read • Mon, 26th May 2025
Ultra Violette proves tech transformation is a team sport
Digital Transformation

Ultra Violette proves tech transformation is a team sport

Australian skincare brand Ultra Violette credits its rapid international growth to strong team alignment alongside new NetSuite tech, not just systems alone.

By Annexa • 4 min read • Sat, 24th May 2025
Looking ahead: The future of AI-driven workflows
Digital Transformation

Looking ahead: The future of AI-driven workflows

AI is set to revolutionise business workflows, with chatbots enhancing automation, collaboration, and compliance, making AI accessible to all firms.

By William Zhang • 4 min read • Fri, 23rd May 2025
How Click-Frenzy can help you win the rest of the retail year
Customer Experience

How Click-Frenzy can help you win the rest of the retail year

Click Frenzy offers retailers vital insights beyond a sales spike, enabling optimisation of delivery, logistics, and customer experience for peak season success.

By Rob Hango-Zada • 5 min read • Fri, 23rd May 2025
State-owned carbon footprints: The missing link in climate accounting
Opinion

State-owned carbon footprints: The missing link in climate accounting

State-owned companies, not investor-owned firms, accounted for 52% of fossil fuel emissions in 2023, exposing a climate accountability gap.

By David Picton • 4 min read • Fri, 23rd May 2025
Defending the Cloud from the Edge
Firewalls

Defending the Cloud from the Edge

As organisations adopt multi-cloud strategies, inconsistent security measures leave web applications vulnerable to evolving AI-driven and layered cyber attacks.

By Guy Brown • 5 min read • Fri, 23rd May 2025

Stories from Other Regions

Opinion stories

Chairs, board members named for new science mergers
Quantum Computing

Chairs, board members named for new science mergers

NIWA and GNS Science will merge into the new Earth Science Institute, chaired by David Smol, as part of Kiwi government reforms to boost economic growth.

By Russell Palmer • 3 min read • Mon, 26th May 2025