Opinion Stories - Page 92

Australian Stories

Opinion stories

Legal expert calls on Aussie brands to double down on trade mark protection with technology

Amid counterfeit Australian wines in the UK, experts urge Aussie brands to boost trade mark protection and adopt tech to safeguard exports and reputation.

By Aparna Watal • 3 min read • Tue, 20th May 2025

Global Stories

Opinion stories

Malware

Malicious memes: How cybercriminals use humour to spread malware

Cybercriminals exploit viral memes to spread malware and phishing attacks, using humour to bypass defences and target millions online in Australia and beyond.

By Erich Kron • 5 min read • Thu, 22nd May 2025

Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025

Crypto

Are stablecoins the new superstars of crypto?

Stablecoins, digital currencies pegged to stable assets like the US dollar, are emerging as dependable players reshaping the crypto and global finance landscape.

By Paul Quickenden • 6 min read • Wed, 21st May 2025

Crypto

Building institutional trust in a decentralized world

A JP Morgan survey reveals 71% of institutional traders avoid crypto, citing readiness concerns despite growing momentum in blockchain adoption.

By Jeff Mahony • 5 min read • Wed, 21st May 2025

Marketing Technologies

Are you ready for the conversational commerce revolution?

Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.

By Sangeeta Mudnal • 3 min read • Tue, 20th May 2025

Data Protection

Bridging the communication gap: making data resilience a boardroom priority

Bridging the C-suite and IT divide, data resilience emerges as a critical boardroom priority for business growth, trust and innovation in 2024.

By Rick Vanover • 4 min read • Tue, 20th May 2025

Data Protection

From compliance to campaigns: Data collaboration as Finserv's Marketing Edge

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

By Richard Knott • 4 min read • Tue, 20th May 2025

Unified Communications

Is Fixed Wireless Access the next big thing?

Fixed Wireless Access is booming, with revenues set to hit USD $67 billion by 2028, offering flexible, cost-effective broadband solutions via 5G to SMEs globally.

By Tim Evans • 5 min read • Mon, 19th May 2025

Data Protection

The Ransomware Threat: How to respond and protect your organisation

Ransomware attacks in Australia surged in 2023–24, costing businesses up to AUD $97,200 on average, urging firms to bolster cyber defences and response plans.

By Jamie Humphrey • 5 min read • Mon, 19th May 2025

Firewalls

CommScope outlines how Power over Ethernet drives devices

Power over Ethernet (PoE) simplifies network installation by delivering power and data over one cable, boosting flexibility and cutting costs in diverse applications.

By CommScope • 4 min read • Mon, 19th May 2025

Digital Transformation

Building trust with conversational AI: How to avoid common pitfalls

Businesses must build trust in conversational AI by setting clear goals, ensuring transparency, reducing bias, and continuously improving customer interactions.

By Kathryn Murphy • 5 min read • Thu, 15th May 2025

Malware

How businesses are fighting sophisticated cyber threats with AI

Australian and New Zealand firms face rising AI-driven cyber threats, boosting investment in AI-powered defences like User and Entity Behaviour Analytics to combat attacks.

By Gareth Cox • 4 min read • Wed, 14th May 2025

Partner Programmes

What CFOs need to know about smarter building management

CFOs must lead smarter building management to cut costs, meet ESG goals and comply with new Australian regulations on energy and emissions reporting.

By Karl Mahoney • 4 min read • Wed, 14th May 2025

Data Analytics

AI is inevitable: The only choice is to adapt or stagnate

AI adoption is crucial for businesses to thrive, not just survive, amid fears of job losses; embracing AI boosts productivity and job evolution.

By Adhil Badat • 5 min read • Wed, 14th May 2025

Stories from Other Regions

Opinion stories

Customer Experience

Why New Zealand financial services providers must modernise their operations in FY2026

New Zealand financial firms must modernise outdated systems in FY2026 to meet rising customer demands and avoid losing market share.

By Jeremy Thomas • 4 min read • Thu, 22nd May 2025

Human Capital Management

Rewiring HR: How technology and AI are redefining the HR function

Technology and AI are transforming HR in 2025, shifting it from a back-office role to a strategic function vital for organisational success.

By Sanam Ahmadzadeh Salmani • 5 min read • Wed, 21st May 2025

Digital Transformation

How South Africa is unlocking better customer experience for UK businesses

South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.

By Hans Zachar • 4 min read • Wed, 21st May 2025