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PubMatic stories
Vudoo & PubMatic launch shoppable programmatic ads
Last week
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Australia under-16 social media ban sparks backlash
Fri, 12th Dec 2025
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data protection
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surveillance
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martech
Australia's under-16 social media ban faces mounting criticism amid doubts over age checks, privacy risks and the impact on advertisers.
Yahoo expands identity solutions with new publisher tools
Thu, 24th Oct 2024
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martech
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yahoo
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connectivity
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo identity solutions expand access across key SSPs
Wed, 23rd Oct 2024
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martech
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data privacy
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yahoo
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
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martech
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youtube
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transparency
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Peter Barry rejoins PubMatic in Sydney as VP, Addressability
Mon, 19th Feb 2024
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monetisation
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future-proofing
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cro
Tech firm PubMatic appoints Peter Barry as VP, Addressability and Commerce Media for APAC, returning him to his home country of Australia to boost commerce media revenue using the company's Convert platform.
PubMatic appoints Dylan Robinson as Country Manager
Fri, 1st Apr 2022
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quantcast
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cro
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job moves
Digital media veteran Dylan Robinson appointed as PubMatic's country manager for Aus & NZ, bringing 15 years of publishing and ad tech experience.
VMware ANZ up for Women Leading Tech award
Thu, 19th Mar 2020
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virtualisation
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it automation
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vmware
The Awards celebrate women's achievement in the tech industry, and aims to ensure that women are part of history, not forgotten.
Adobe Advertising Cloud deploys initiative to deliver fee transparency
Wed, 18th Oct 2017
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martech
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partner programmes
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marketing
Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.