Rebrand Stories

Australian Stories

Rebrand stories

SafetyCulture rebrands as Mitti in frontline software push

The shift reflects a bid to bundle operations software and insurance for 80,000 organisations as frontline work becomes more data-driven.

By Sean Mitchell • 5 min read • Last week

Global Stories

Rebrand stories

Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • 3 days ago

Gaming

Bodog relaunches as media site after exiting gambling

The move leaves the once gambling-focused brand competing for readers in publishing, with bodog.com now live as a research-backed editorial site.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Sinch rebrands MessageMedia as Sinch Engage in Australia

Existing customers will see no change to products or pricing as the renamed platform keeps SMS, MMS, WhatsApp and local support in place.

By Mark Tarre • 4 min read • This month

Software-as-a-Service

Nylon opens $20m seed round after Law Cyborg rebrand

The funding will help the Auckland legaltech expand in Britain and build its US product as it targets global incumbents.

By Sofiah Nichole Salivio • 4 min read • This month

Fintech

Equals signs long-term CNN International media deal

The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

Eluviant launches Aurora Flow AI for video surveillance

The new model is aimed at helping security teams spot complex threats in live CCTV footage, even in isolated networks without internet access.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Crypto

eToro launches AI app Tori in major investing redesign

Users will get portfolio alerts, trading tools and crypto custody in one redesign as eToro expands AI assistant Tori across devices.

By Karen Joy Bacudo • 4 min read • Last month

Software-as-a-Service

Leap rebrands Ticketbooth as it expands across APAC

Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Halifax to be rebranded as Lloyds by banking group

Halifax customers will keep their account details as Lloyds Banking Group folds the brand into Lloyds, with no immediate action needed.

By Karen Joy Bacudo • 3 min read • Last month

Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • Last month

Risk & Compliance

Gordian Capital rebrands to IQ-EQ across Asia-Pacific

The move gives fund managers a single route into IQ-EQ's wider services across 25 jurisdictions as it deepens its Asia-Pacific and Middle East reach.

By Karen Joy Bacudo • 3 min read • Tue, 30th Jun 2026

Stories from Other Regions

Rebrand stories

Fintech

Flute study says bad payments drive small business losses

A poor checkout can cost local merchants repeat trade, with 55% of consumers saying one bad payment experience would stop or deter them returning.

By Karen Joy Bacudo • 3 min read • Last month

Software-as-a-Service

Paylink appoints new Senior Leaders as business evolves platform

The Grantham-based affordability technology provider is expanding beyond its Embark platform as it targets more clients and stronger customer support.

By Mark Tarre • 4 min read • Last month

Health Technologies

TruTechnologies rebrands to push real-time trial oversight

Live data tools are gaining traction as drug developers and regulators push for faster trial decisions and fewer site-level delays.

By Sofiah Nichole Salivio • 4 min read • Last month

Fintech

Bizcap rebrands US arm & launches new capital product

US brokers and small businesses get a revolving capital option of up to USD $2 million as Bizcap folds its American arm into the global brand.

By Karen Joy Bacudo • 3 min read • Last month

Software-as-a-Service

Evolution Funding rebrands as Centeca in platform push

Existing customers will see no change as the renamed group broadens its role in connecting car finance, retail and compliance systems.

By Karen Joy Bacudo • 4 min read • Mon, 22nd Jun 2026

Storage

Renewtech rebrand brings Harrogate IT firm into Europe

British customers will gain access to a larger stock of refurbished enterprise hardware as Harrogate-based Renewtech UK joins a six-country European group.

By Mark Tarre • 3 min read • Mon, 15th Jun 2026