Rebrand stories - Page 2
Dimension Data NZ becomes NTT in grand rebranding
Mon, 7th Oct 2019
#
rebrand
#
ntt
#
dimension data
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
#
cybersecurity
#
kaspersky
#
rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
#
cloud services
#
bi
#
microsoft
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Xero rebrand reflects evolution from accounting software to business platform
Wed, 6th Jun 2018
#
cloud services
#
accounting systems
#
digital banking
Xero rebrands to 'Beautiful business', echoing its evolution beyond accounting software.
Out with the old: Melbourne IT officially relaunches as Arq Group
Wed, 30th May 2018
#
web development
#
development
#
melbourne it
Melbourne IT reborn as Arq Group, backed by a 99.35% shareholder yes vote, eyeing future growth.
Ajilon is now Modis Australia after local rebranding effort
Mon, 30th Apr 2018
#
managed services
#
partner programmes
#
ajilon
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
#
public cloud
#
cloud services
#
multi-cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed, 4th Oct 2017
#
storage
#
cloud storage
#
dropbox
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
#
cx
#
martech
#
ai
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
Noel Leeming aims to build '100-year business' with company rebrand
Tue, 9th Sep 2014
#
advertising
#
social media
#
noel leeming
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
Symantec closes VeriSign deal
Tue, 10th Aug 2010
#
cloud services
#
identity
#
symantec
Acquisition seeks to restore trust in the internet like no other company could.
A digitised world
Mon, 1st Mar 2010
#
digital marketing
#
branding
#
rebrand
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
Selling finance, not just offering
Sun, 1st Nov 2009
#
nz
#
resellers
#
flexirent
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
Back off logo bashing
Tue, 20th Oct 2009
#
branding
#
rebrand
#
media
Public backlash towards Telecom's new logo is understandable but unwarranted says a design professional.
Clearswift re-channels business
Sun, 1st Mar 2009
#
clearswift
#
rebrand
#
visibility
Clearswift has announced a major reconstruction of its worldwide channel program and distribution strategy.