Salesforce Stories - Page 13 - IT Brief Australia

Australian Stories

Salesforce stories

Smart Communications acquires Pendula to boost AI in customer chat

Smart Communications acquires Pendula to enhance AI-driven orchestration, boosting customer engagement across SMS, email, WhatsApp, and RCS in regulated sectors.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025

Customer Experience

Exclusive: Sarah Richardson on AI, loyalty and global ALA push

AI is revolutionising Australia's loyalty sector, driving growth and innovation with a strong focus on ethics, data privacy and workforce transformation.

By Melania Watson • 6 min read • Fri, 1st Aug 2025

Software-as-a-Service

Ingram Micro launches Xvantage Integrations Hub in Australia

Ingram Micro launches its Xvantage Integrations Hub in Australia, offering no-code integration with Salesforce, Xero, Dynamics to boost partner efficiency.

By Melvin Hipolito • 4 min read • Thu, 31st Jul 2025

Global Stories

Salesforce stories

Data Analytics

Wiise appoints Sullivan McIntyre to drive AI ERP innovation

Wiise appoints Sullivan McIntyre as Chief Product Officer to lead AI-driven ERP innovation for Australian and New Zealand SMBs.

By Melvin Hipolito • 3 min read • Tue, 26th Aug 2025

Digital Transformation

Stefan Leitl appointed Cisco VP for Australia & NZ

Stefan Leitl returns to Melbourne as Cisco's new Vice President for Australia and New Zealand, bringing extensive global experience in IoT and digital transformation.

By Melania Watson • 3 min read • Mon, 25th Aug 2025

Customer Experience

Seismic, Salesforce expand AI tools to boost B2B sales success

Seismic has integrated its Aura AI with Salesforce's Agentforce to boost B2B sales by offering real-time content and adaptive playbooks within a single platform.

By Jed Nykolle Harme • 4 min read • Sat, 23rd Aug 2025

Customer Relationship Management

Workday breach highlights rising third-party cyberattack risks

Workday has suffered a data breach exposing contact details, highlighting growing risks from social engineering and third-party cyberattacks this summer.

By Shannon Williams • 4 min read • Thu, 21st Aug 2025

Multi-factor authentication

ShinyHunters & Scattered Spider escalate attacks on Salesforce

Cybercriminal groups ShinyHunters and Scattered Spider have escalated phishing attacks on Salesforce and major firms like Google, signalling possible collaboration.

By Shannon Williams • 5 min read • Thu, 14th Aug 2025

Software-as-a-Service

Google breach exposes major risks in Salesforce cloud security

Google reveals data breach via ShinyHunters exploiting Salesforce cloud, exposing risks in SaaS security and reliance on user authentication methods.

By Shannon Williams • 4 min read • Thu, 14th Aug 2025

Customer Relationship Management

NiCE, Salesforce deepen AI partnership for unified service

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025

Cloud Security

CrowdStrike & OpenAI enhance SaaS security with AI agent oversight

CrowdStrike and OpenAI have partnered to enhance SaaS security by enabling oversight of AI agents, linking each to their human creator across 175+ applications.

By Melvin Hipolito • 3 min read • Wed, 6th Aug 2025

Digital Transformation

Rob Newell named Senior Vice President of Sales for Asia Pacific

Rob Newell has been appointed Senior Vice President of Sales for Asia Pacific and Japan at New Relic, leading growth in the critical region.

By Melvin Hipolito • 3 min read • Wed, 30th Jul 2025

Unified Communications

How private LLMs are delivering real business benefits

Private Large Language Models offer businesses secure AI tools that boost productivity and safeguard data, transforming workflows without costly system changes.

By Jacko Smit • 4 min read • Wed, 30th Jul 2025

Marketing Technologies

Salesforce unveils Agentforce to speed up quoting for sellers

Salesforce launches Agentforce within Revenue Cloud, cutting sales quoting time by 75% and simplifying complex configurations for faster deal closures.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025

Unified Communications

Slack unveils all-in-one AI tools & enterprise search upgrade

Slack launches integrated AI tools and enterprise search, enhancing team productivity with smart writing aids and unified data access across apps.

By Jed Nykolle Harme • 5 min read • Sat, 19th Jul 2025

Marketing Technologies

Doug Kurfess joins Globality as Chief Sales Officer to drive AI sourcing

Globality appoints Doug Kurfess as Chief Sales Officer to lead worldwide sales and boost adoption of its AI-driven sourcing platform among major enterprises.

By Jed Nykolle Harme • 3 min read • Fri, 18th Jul 2025

Stories from Other Regions

Salesforce stories

Digital Transformation

Ingram Micro brings Xvantage Integrations Hub to New Zealand

Ingram Micro launches its Xvantage Integrations Hub in New Zealand, enabling no-code workflow automation across Salesforce, Xero, and Dynamics platforms.

By Melvin Hipolito • 4 min read • Wed, 27th Aug 2025

Hyperscale

UKG appoints Jim Joudrey Chief Technology Officer to drive AI

UKG appoints Jim Joudrey as Chief Technology Officer to lead AI innovation and global engineering, overseeing a team of 4,000 technology professionals.

By Melvin Hipolito • 3 min read • Sat, 23rd Aug 2025