IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Social Media Management Stories

Global Stories

Social Media Management stories

team.blue adds AI tools across four small business brands
Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last month
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Thu, 11th Jun 2026
Emergent launches Wingman autonomous AI agent for work
Software-as-a-Service

Emergent launches Wingman autonomous AI agent for work

By handling emails, calendars and routine requests in the background, the tool aims to cut admin for businesses wary of autonomous AI risks.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Emergent launches Wingman AI agent for workplace tasks
Software-as-a-Service

Emergent launches Wingman AI agent for workplace tasks

Australian firms under productivity pressure can now offload routine work to an always-on agent that links Gmail, Slack and calendars.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
VaynerX rolls out Keeper to tighten password security
Digital Transformation

VaynerX rolls out Keeper to tighten password security

VaynerX is deploying Keeper's enterprise password manager to centralise credentials and curb risks from password reuse and phishing.

By Mark Tarre • 4 min read • Wed, 28th Jan 2026
Taboola's Realise adds AI upgrades, boosts results for advertisers
Customer Experience

Taboola's Realise adds AI upgrades, boosts results for advertisers

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.

By Catherine Knowles • 3 min read • Thu, 25th Sep 2025
Adobe brings new AI tools & workflow upgrades to Photoshop
Marketing Technologies

Adobe brings new AI tools & workflow upgrades to Photoshop

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

By Melvin Hipolito • 5 min read • Wed, 30th Jul 2025
Marketers face budget losses as outdated AI tools lag behind trends
Digital Transformation

Marketers face budget losses as outdated AI tools lag behind trends

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

By Catherine Knowles • 5 min read • Thu, 26th Jun 2025
Zoca secures $6 million to boost AI for local services
Software-as-a-Service

Zoca secures $6 million to boost AI for local services

Zoca has secured USD $6 million from Accel and others to boost its AI platform, helping local service businesses optimise bookings, retention, and growth.

By Jed Nykolle Harme • 5 min read • Thu, 22nd May 2025
Photoshelter unveils new tool to streamline UGC collection
Customer Experience

Photoshelter unveils new tool to streamline UGC collection

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025
YouTube tops list as most popular global side hustle
Marketing Technologies

YouTube tops list as most popular global side hustle

A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.

By Shannon Williams • 3 min read • Fri, 27th Dec 2024
Emplifi recognised as significant vendor in Forrester's Social Suite Landscape
Customer Experience

Emplifi recognised as significant vendor in Forrester's Social Suite Landscape

Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.

By Catherine Knowles • 3 min read • Wed, 3rd Jan 2024
Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Productivity

Hootsuite's harmony-themed campaign disrupts B2B marketing norms

Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.

By Imee Dequito • 3 min read • Fri, 27th Oct 2023
Khoros appoints Travis Mason as VP & Country Manager for ANZ
Unified Communications

Khoros appoints Travis Mason as VP & Country Manager for ANZ

Khoros appoints Travis Mason as VP and Country Manager for Australia and NZ, signaling the company's commitment to regional expansion and digital-first CX.

By Sean Mitchell • 3 min read • Fri, 21st Apr 2023

Stories from Other Regions

Social Media Management stories

Norton launches Revamp AI for professional presence
Generative AI

Norton launches Revamp AI for professional presence

Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.

By Sean Mitchell • 4 min read • Sat, 21st Mar 2026
Indian marketers face confidence gap despite growing AI adoption
Generative AI

Indian marketers face confidence gap despite growing AI adoption

79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.

By Shannon Williams • 4 min read • Fri, 14th Nov 2025
New book urges brands to prioritise authentic social media
Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
The mindset and skills every SME should invest in NOW to succeed in future
Data Analytics

The mindset and skills every SME should invest in NOW to succeed in future

In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.

By Digital Boost • 5 min read • Thu, 18th Jul 2024