Hisense launches XR10 & C3 projectors in Australia

Hisense has announced Australian pricing and availability for its XR10 projector and launched the C3 4K TriChroma Projector. The XR10 is the company's new flagship long-throw model for the local market.

The XR10 will be available in Australia for AUD $9,999 from 14 May through retailers including Harvey Norman, JB Hi-Fi and VideoPro. The C3 is available now for AUD $3,499 at Harvey Norman, JB Hi-Fi, The Good Guys and Bing Lee.

The launch expands Hisense's laser projector range in Australia, with one model aimed at higher-end home cinema buyers and the other positioned as a more flexible option for different rooms and settings. Both support 4K output and Dolby Vision, placing them in a competitive part of the projector market as brands push larger-screen experiences beyond traditional televisions.

XR10 details

The XR10 is a long-throw projector with quoted brightness of 6000 ANSI lumens. It also supports IMAX Enhanced and uses an iris system rated for up to a 60,000:1 dynamic contrast ratio.

Hisense is highlighting optical zoom and lens shift as installation features designed to make positioning easier on a shelf, table or outdoor surface without extensive manual adjustment. The XR10 also uses the company's AutoMagic AI Adjusting 3.0 system alongside QuadCam and ToF Smart Sense for image alignment and picture setup.

Another highlighted feature is a liquid cooling system designed to maintain stable operation and preserve brightness and image quality during longer viewing sessions. Audio is co-engineered with Devialet | Opera de Paris.

The XR10 is positioned for sport, gaming and film viewing across indoor and outdoor environments. That reflects a broader push by television and projector brands to market premium display products around flexibility in the home, as consumers split screen time across living rooms, media rooms and outdoor entertaining areas.

C3 offering

The C3 4K TriChroma Projector joins the line-up as a lower-priced alternative with a stronger focus on portability and ease of placement. It can project images from 65 inches up to 300 inches and uses triple-laser technology.

Its design includes a gimbal that allows 360-degree horizontal and 135-degree vertical projection. The projector also includes automatic setup functions for alignment and focus.

Built-in audio and Dolby Vision support position the C3 as an all-in-one option for buyers who want a projector that can move between locations rather than stay fixed in a dedicated room. This creates a clearer split within the range, with the XR10 presented as a premium home cinema model and the C3 aimed at broader casual use.

Market context

Projectors remain a smaller segment of the consumer display market than televisions, but manufacturers continue to invest in laser-based systems that promise brighter images, lower maintenance and easier setup than older lamp-based products. In Australia, the category has attracted buyers seeking large-format viewing without the size and installation demands of very large televisions.

Hisense has built a broader consumer electronics presence in Australia across televisions, home appliances and audio products, with distribution through more than 1,000 retail stores nationwide. Expanding its projector line-up gives the company broader coverage across price points in a category where portability, smart setup and premium picture formats are becoming standard selling points.

The latest models also show how projector makers are trying to fit their products more naturally into everyday household use rather than limiting them to specialist home theatre settings. Optical adjustment, automated calibration and movable designs are increasingly central to that effort, especially in markets such as Australia where indoor-outdoor living remains a common theme in consumer electronics marketing.