Twine has successfully raised USD $1.5 million in a funding round led by Airtree Ventures, with additional contributions from notable tech angel investors Gill Findlay, Sam Nickless, and Hemal Shah.
In an industry where frontline product and sales teams often operate in isolation and sometimes overlook crucial customer insights, Twine aims to address this issue with its AI-driven platform. The platform transforms customer interactions into real-time market intelligence, providing a data-driven foundation for decision-making and improving team alignment in organisations.
Brian Swift and Max Bausher, Co-founders of Twine, bring their experience from major technology companies to the development of this platform. Swift remarked on the common industry challenge, "For years, I watched great teams miss critical market opportunities simply because they couldn't stay connected to every conversation. With AI, that changes. We can finally solve these challenges in a way that eliminates friction almost entirely. Imagine your best product manager being able to instantly digest thousands of customer conversations, or every rep continuously armed with personalised enablement grounded in their specific customer's requests."
Max Bausher added, "The breakdown between product and go-to-market teams isn't a cultural issue – it's a systems failure. By automatically extracting and routing customer intelligence, we're eliminating the ineffective internal processes that force teams to choose between staying aligned and staying productive. For the first time, customer knowledge flows freely across the organisation without requiring constant manual effort."
Craig Blair, Co-founder and Partner at Airtree Ventures, commented on the significance of Twine's approach: "Amidst a sea of bolt-on AI tools, Twine has built an AI-first solution that solves the manual, error-prone processes that have plagued companies for years. What sets Twine apart is how they've leveraged cutting-edge AI advancements to shape their company and product. The Twine founding team are not just AI-native, they have proven that a new generation of startups are going to unlock massive amounts of value for enterprises. Their fast-growing customer base speaks for itself."
Early adopters of Twine's platform have reported noticeable benefits. Alex Young, VP of Product at Tapcart, stated, "Twine has removed guesswork from our roadmap, ensuring we build what customers truly need." Additionally, Ben Hanley, Head of Product at Trace, observed, "It's like having a virtual customer insights specialist in your team, working at all hours, globally, every day."
The funds raised from this round of investment will be directed towards enhancing the platform's development and better supporting Twine's expanding customer base globally. The company is focused on advancing its capabilities in integration with enterprise systems and augmenting the AI features related to insight extraction and routing.
