IT Brief Australia - Technology news for CIOs & IT decision-makers

Creative Technologies stories - Page 5

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Inventec boosts AI server output with Siemens DFM tools

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Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

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Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Brands plan to boost content budgets despite AI friction

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Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.
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The strategy of story: Why vision and authenticity are the future of digital design

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digital transformation
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cx
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Digital design is shifting from surface beauty to story-led strategy, where clear vision and authentic brands define lasting success.
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Apple & Sydney Opera House launch yearlong arts tie-up

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Apple and the Sydney Opera House launch a yearlong digital arts tie-up, spotlighting iPad creativity and a new international children's festival.
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Google AI more negative than ChatGPT for brand reputation

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AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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From photographer to full-stack dev: a bold career pivot

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digital transformation
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From photography side project to full‑stack career, Livia Gu shows how curiosity and mistakes can build real confidence in tech.
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Pocket FM taps OpenAI to power AI-native audio growth

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Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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Audible unveils cheaper Standard tier in six markets

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cx
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digital entertainment
Audible rolls out cheaper Standard tier in six countries, offering one audiobook and a curated library as subscribers trim digital spend.
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AI-era contact centres become strategic CX data hubs

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data protection
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
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Finding your creative voice in tech through "design thinking"

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digital transformation
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software development
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branding
Design thinking helps tech creatives find their voice by centring users, clarifying problems and bridging gaps between teams.
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Poor website search drives Australian shoppers away

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digital transformation
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Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.
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Hyland unveils AI tools to streamline hospital admin

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Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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Good technology starts with listening to the users, according to UX/UI human-centred designer

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A human-centred UX/UI designer says the most powerful tech solutions begin not with code or visuals, but with deep, disciplined listening.
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HONOR & ARRI bring cinema image science to mobiles

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HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
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Beyond the dashboard: Why context and clarity are the future of customer experience

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digital transformation
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Customer experience is evolving from ticket-taking to strategic, context-rich advisory, where clear narratives turn raw data into real business value.
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We are not climbing a ladder, we are building it

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Generative AI is levelling the creative-tech field, giving women a rare chance to shape rules, narratives and power from the ground up.
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Google rolls out Nano Banana 2 as default AI image tool

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Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.
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Beyond the console: Why women shaping gaming cultures are shaping the future of technology

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gaming
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digital entertainment
Women redefining gaming culture are quietly steering how future technologies will feel, who they serve and whose voices they centre.
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Dominic Price joins Be Luminous to drive people led change

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digital transformation
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hybrid & remote work
Atlassian's former work futurist Dominic Price joins Be Luminous as partner to steer people-led transformation amid tech-driven change.