The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
RIA on CDP & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
This month
Gartner Peer Insights on CDP & MarTech
Semarchy reports 50% revenue growth in EMEA, posing com...
Last month
IDC on CDP & ML
Amperity unveils AI capabilities Explore & Assist to en...
Last month
Forrester Wave on CDP & CX
SAS named leader in Forrester Wave for real-time intera...
Last month
Frost & Sullivan on CDP & BI
Vonage to boost Southern Cross Credit Union's customer ...
Wed, 14th Feb 2024
Expert columns
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
4 days ago
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last week
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
This month
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
This month
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
This month
More expert columns
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Last month
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Last month
By Teresa Sperti & Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Last month
By Penelope Barton of Crimson Global Academy
IWD 2024: AI as your child's new study buddy and guide
Last month
By Fahmi Mohammed of Brave Bison
Artificial Intelligence: The key to Customer Lifetime V...
Last month
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Thu, 29th Feb 2024
Recent news
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5 days ago
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Databricks sees 70% growth in EMEA amidst enterprise de...
Last week
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Deltek introduces Dela, an AI-powered tool to transform...
Last week
About Business Intelligence
Deltek unveils AI tool Dela to boost project delivery e...
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More expert columns
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Thu, 29th Feb 2024
By Tim Davoren of Logicalis Australia
Customer-centric cybersecurity incident response vital ...
Wed, 28th Feb 2024
By Liz Adeniji of Twilio
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
By Theo Hourmouzis of Snowflake
Addressing the 4 key challenges of designing a data and...
Fri, 16th Feb 2024
By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
Wed, 14th Feb 2024
By Contributor of Twilio
Trade Me sees 20% campaign performance improvement usin...
Tue, 13th Feb 2024
Even more expert columns
By Contributor of Twilio
Trade Me sees 20% campaign performance improvement usin...
Tue, 13th Feb 2024
By Robert Woolfrey of Twilio
Utilising AI voice technology to exceed Australian cust...
Fri, 9th Feb 2024
By George Dragatsis of Hitachi Vantara
Simplifying the security challenge of operating in mult...
Thu, 8th Feb 2024
By Contributor of NICE
Embracing new tools in CX to revolutionise the digital ...
Tue, 6th Feb 2024
By Killian Menigot of Nexxen Studio
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
By Albert Nel of Contentsquare
The ABCs of top 2024 trends For digital experience succ...
Tue, 30th Jan 2024
By Jonathan Reeve of Eagle Eye
Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
By Mario Duarte of Snowflake
Snowflake's 2024 cybersecurity outlook: What lies ahead...
Fri, 22nd Dec 2023
By Ashley Diffey of Ping Identity
The surprising reason customers are abandoning digital ...
Tue, 5th Dec 2023
By Vrushali Prasade of Pixis
Low-code AI: Where speed meets simplicity in performanc...
Tue, 7th Nov 2023
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Job moves
Move at SAP
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This month
Move at Microsoft
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