Customer data platform stories

The SAS CDP is designed to help brands collect, analyse and activate first-party data in real time, embedding insights into customer-facing systems to create value in consumer engagement and business models.>>

Twillio believes software developers are the key to creating a differentiated customer experience. >>

"Dovetail is a rare company - a product-obsessed team, two founders who build, and sweat every detail, and a business that requires very little capital to scale because of its product-led growth model.">>

85% of businesses believe they offer personalised experiences, but 60% of consumers think businesses provide them. This mismatch hints at inefficient marketing spend.>>

Confluent has announced Confluent for Kubernetes, its new platform purpose-built to bring cloud-native capabilities to data streams in private infrastructures. >>

In December 2019, Twilio Segment processed close to 500 billion API calls per month. In December 2020, that number reached more than one trillion.>>

Dynata’s data capabilities and technology will power The Hub, Hall & Partners’ data visualisation and storytelling platform. >>

"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines.">>

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.>>