Yahoo DSP stories

Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.

Yahoo and Good-Loop have partnered to offer carbon neutral ad opportunities, aiding brands in becoming more sustainable.

VIOOH expands its team in ANZ with new hires, including a Partnerships Director and Technical Solutions Manager in Sydney.