Fujifilm Business Innovation Australia names Nagata

FUJIFILM Business Innovation Australia has appointed Yoshinori Nagata as Managing Director and Head of Oceania Sales Operations, succeeding Yasuyuki Matsumoto, who is moving to a global leadership role in Tokyo.

Nagata takes up the role after more than three decades with the broader FUJIFILM Business Innovation group, where he held senior positions in sales, international marketing, business planning and regional strategy. Most recently, he was Deputy of the Business Solutions Business Group in Japan.

The change comes as the Australian business continues to move beyond its document technology roots into broader IT, workflow and business services. It has more than 700 employees in Australia and works with organisations nationwide on managed IT services, process automation and AI-related tools.

Matsumoto will now take on a group role focused on expanding the overseas solutions business, working on business solutions issues affecting organisations across multiple markets.

Regional background

During his career, Nagata has worked across Japan, Singapore and other Asia-Pacific markets. His experience includes overseeing regional marketing and sales operations across 12 Asia-Pacific countries and working with international partners and corporate executives on strategy and operational matters.

That background gives him oversight of both the Japanese parent organisation and overseas operations at a time when technology suppliers are under pressure to respond to changing business demand. In Australia, that demand has centred on digital workflows, security requirements and efforts to simplify complex workplace systems.

Nagata said the Australian market holds an important place within the group.

"I am honoured to lead FUJIFILM Business Innovation Australia into its next chapter," said Yoshinori Nagata, Managing Director and Head of Oceania Sales Operations, FUJIFILM Business Innovation Australia.

"Australia represents a key market in our global operations, known for its innovation and early adoption of new technologies.

"Building on the strong foundation established by Mr Matsumoto, we are well positioned to continue our growth and transformation. My vision is to further deepen our customer partnerships, accelerate our digital transformation initiatives, and position FUJIFILM BI as the go-to partner for organisations seeking to thrive in an increasingly complex digital age.

"We will focus on expanding our range of transformative technology solutions while maintaining our commitment to sustainable outcomes in line with the Fujifilm Group purpose of Giving Our World More Smiles."

Business shift

The appointment reflects a broader market repositioning as established office technology suppliers seek more recurring revenue from software, IT support and automation services. FUJIFILM Business Innovation Australia has also expanded its role in public sector supply, including through its recent appointment to Procurement Australia's IT procurement panel.

For customers, the shift means access to a wider range of services from vendors once associated mainly with printers, copiers and document management. For suppliers, it increases the value of executives with cross-border experience in sales operations and corporate strategy.

Matsumoto said the Australian business had changed significantly during his tenure.

"It has been a privilege to lead FUJIFILM Business Innovation Australia through a period of meaningful transformation. I am proud of the progress our team has made in evolving our business, and I am confident that Nagata-san's leadership will continue to build on this momentum and guide the organisation toward a strong and sustainable future," said Yasuyuki Matsumoto, outgoing Managing Director, FUJIFILM Business Innovation Australia.

He said he expected to remain closely connected with the local operation after moving to Tokyo.

"I look forward to continuing to work with our Australian teams in my new role, as we tackle critical issues around the complexity of modern work tools, and exciting opportunities to accelerate business transformation," said Matsumoto.