IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

The rise of digital gifting in the workplace

By Contributor
Tue 21 Jun 2022

Article by Shouta CEO Carly Shamgar.

Nathan Gyaneshwar knows a thing or two about hospitality. It's the bread and butter of his start-up, an online marketplace supplying the world’s leading hotel chains. 

The first rule of hospitality: timing is everything. 

In the case of workplace appreciation, that timing was once a quarter. After the dust had settled on financial reporting, company leadership would single out a few all-star employees for recognition, and reward them with a company-branded gift card in the mail. 

It had become as routine for company staff as a mint on the hotel pillow; welcome, albeit expected. 

Then one day, weeks away from the next quarter close, staffers opened their emails to find a digital gift card waiting for them — for no reason other than to recognise their effort. More employees received gifts than ever, and although the amount each had to spend was smaller, the surprise of the gift somehow made it feel grander; like a bottle of champagne sent to your room, compliments of the concierge.

This reaction sums up exactly why Gyaneshwar thinks digital gifts are more than a passing fad. In company cultures where time is of the essence, he’s one of many CEOs recognising the positive potential of instant gratification–and instant appreciation. 

Digital gifts – same thought, new packaging 

Before we move on, let’s take a second to unwrap just what a “digital gift” is. The name itself does most of the explaining; it’s a gift you receive virtually. But a misconception about digital gifts is that they need to be redeemed virtually as well. 

In reality, a digital gift has all the benefits of a gift card or prepaid credit card, with the added convenience of being accessible right from your phone. Just tap and pay at your local cafe/restaurant/cinema, just like you would with any card in your smartphone’s digital wallet. Same behaviour, now tied up with a (virtual) bow. 

Less admin than old-school 

Employees’ preference for digital gifts over ‘analog’ alternatives is a bonus, but for many CEOs, the switch to a digital platform starts with their own schedules. 

Today’s work trends are a clear indication that, even after the new normal is no longer new, working from home will remain. Cutting out a commute might add convenience to the workday, but complicates certain administrative tasks like coordinating gifts and rewards. Before the shift to remote work, custom-printing and mailing gift cards was already a costly and time-intensive task. For Gyaneshwar, the switch to digital was a no-brainer: “Now, the process to recognise people has no red tape. If I want to recognise someone, I can do it today, like right now. I don't have to talk to anyone.”

Not only is there less red tape, there are less red line items, as digital gifting cuts out the printing and mailing expenses. These costs used to mean that it was only worthwhile to send gifts upwards of $50; now CEOs can easily shout their employees a $5 coffee or $10 Friday drink. 

The general trend towards more gifts in smaller increments bodes well for employee culture. Especially in our virtual workplace where face-to-face interactions are more limited than ever, workers notice any gesture of appreciation, no matter how small.

Digital gifting–not just internal 

Boosting workplace morale is just the beginning–or the ending, if you’re CEO Ray Wang. After identifying marketplace confusion about his company's workplace payments platform, Wang decided to target prospective customers with an email survey. 

Now, by itself, an email survey is almost destined for the spam folder. So Wang decided to experiment by offering a small reward in the form of a digital gift recipients could redeem as soon as the survey ended. Instant gratification yielded instant results: Wang’s survey racked up 200 responses from a highly-targeted audience, all by spending half the marketing budget. 

Now, the CEO is brainstorming other ways to leverage the virtual goodie box to boost employee acquisition and retention. “There’s really no restrictions on how you use it,” she says. “It suits anyone’s lifestyle, really, especially how we’re living now. The possibilities are endless.”

No wrong way to gift 

They say ‘it’s the thought that counts’ and it turns out that age-old adage is truer than ever in the digital era. Digital gifts are spurring leaders across industries to consider how–and how often they are showing their appreciation to teams and clients. 

You could argue workplace gifts aren’t going anywhere. I’d argue the opposite: with intuitive digital platforms, workplace gifts are now going everywhere. It’s only a matter of time before they reach your workplace, too. 
 

Related stories
Top stories
Story image
Microsoft
Elders signs five-year agreement with Microsoft to boost innovation
Australian agribusiness Elders has signed a five-year agreement with Microsoft that looks to transform its customer experience, efficiency and sustainability outcomes.
Story image
Ransomware
Examining the future of ransomware threats with Vectra’s CTO
As customers' valuable data move to the cloud, so will ransomware. What is the current landscape and what do we need to know?
Story image
Apple
Your tools, your choice: why allow employees to choose their own devices?
Jamf Australia says giving your team the freedom to work with their digital device of choice could help to attract and retain top talent in a tight labour market.
Story image
AGVs
Bridgestone Australia uses Dematic's AGVs to optimise warehouse operations
Bridgestone Australia has deployed Dematic's Automated Guided Vehicle solution across its new Melbourne warehouse in Truganina.
Story image
Aspire
NEC expands Open RAN ecosystem with Aspire Tech acquisition
With its agreement to acquire Aspire Technology, NEC Corporation has further increased its capacity to deliver End-to-End Open RAN ecosystems.
Story image
Solutions
Progress launches latest version of network visibility solution
In Flowmon 12 network solution, Progress has expanded its support for public cloud provider flow log monitoring and launched new features.
Story image
IDTechEx
The next stage for 5G in thermal materials - IDTechEx
IDTechEx says higher frequency deployments, such as mmWave devices and very different station types such as small cells, present their own technological evolution and, with it, thermal challenges. 
Story image
ASI Solutions
Western Australia CUA panel picks ASI as preferred supplier
Western Australia's Common User Arrangement (CUA) panel has chosen ASI Solutions as a preferred supplier for device hardware.
Story image
Data Protection
Five signs your business is ready to move to the cloud
Many organisations are thinking about moving to the cloud. But what are the signs you are ready, and what are the reasons to move?
Story image
Collaboration
Enterprise service management: the importance of a one-stop shop
In an online world, employees and end-users want one place to go for all their questions and requests. Intranet technology and self-service portals are useful tools that help serve this purpose.
Story image
CSG
To win at 5G, telcos must tame their quoting chaos
The catalogs of CSP (communication service providers) market offerings are set to explode as new digital services emerge, powered by B2B2X business models.
Project management
Discover the 4 crucial factors for choosing the right job-costing solution. Is your team struggling to cost jobs and keep projects running on budget?
Link image
Story image
Cybersecurity
Without trust, your security team is dead in the water
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
Story image
Cybersecurity
Tech and data’s role in the changing face of compliance
Accenture's study found that 93% of respondents agree or strongly agree new technologies such as AI and cloud make compliance easier.
Story image
Samsung
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
Security Information and Event Management (SIEM)
LogRhythm updates SIEM Platform with latest innovations
LogRhythm has announced the launch of version 7.9 of the LogRhythm SIEM Platform and updates to LogRhythm NDR and LogRhythm UEBA.
Story image
API
Industry-first comprehensive risk-based API security enhances protection
Application Programming Interfaces (APIs) have become a crucial part of operating web and mobile application businesses and are causing significant economic growth in the digital sector.
Productivity
Discover the 5 ways your ERP may be letting you down. Is your current system outdated, difficult to manage, and costing you a fortune?
Link image
Story image
Sustainability
Honeywell named Frankston facility services provider
Honeywell has been named the joint facility services provider for Frankston Hospital’s AU$1.1 billion redevelopment.
Story image
Enterprise Resource Planning / ERP
Five ways your ERP is letting you down and why it's time for a change
Wiise explains while moving to a new system may seem daunting, the truth is that legacy systems could be holding your business back.
Story image
Management
MYOB snaps up Sydney-based management software specialists
MYOB has announced the acquisition of Sydney-based business management software and support specialists, GT Business Solutions.
Story image
Artificial Intelligence
Salesforce announces new innovations for financial services
Salesforce has launched expanded financial services that offer more targeted and trusted automation to help teams unlock insights, deliver better customer service, and drive operational efficiencies.
Story image
Multi Cloud
Cloud is a tool, not a destination
For many years, “cloud” has been thought of as a destination which has led to a misguided strategy that sees an enterprise trying to shift all its applications to a single cloud provider – regardless of the specific needs and nuances of each individual workload.
Story image
Metaverse
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Payroll
How New South Wales state departments achieved cloud migration success
State departments in New South Wales are heading to the cloud to achieve better workflow solutions, and one company is paving the way for their success.
Story image
Wiise
Four things wholesale distributors need to consider for FY2023
In a post-pandemic world, there are many things for a distribution business to juggle. ERP solutions company Wiise narrows down what companies should focus on.
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Artificial Intelligence
Dynatrace extends automatic release validation capabilities
Dynatrace has extended its platform release validation capabilities to improve user experience at every stage of the software development lifecycle.
Story image
Supply chain
Supply chains continue to be disrupted, enterprises embrace circular economy
“Businesses urgently need to find a solution that can help them to manage this disruption, and transition to a circular economy."
Story image
Telstra
Ericsson and Ciena, Telstra enhance service capacity for Telstra's optical network
Ericsson, Telstra, and Ciena have announced new enhancements to Telstra's Next Generation Optical Network, which will increase the service capacity of Telstra's optical network to 400 GE (Gigabit per Second Ethernet).
Story image
Adobe
Marketplacer and Adobe accelerate partnership for enhanced commerce solutions
Marketplacer has accelerated its partnership with Adobe in order to further enhance the global commerce marketplace.
Story image
Capital
Rubber Monkey gears up for Aussie market with latest capital raise
Rubber Monkey is seeking to raise up to NZ$2.5 million of new capital through online investment platform, Snowball Effect.
PwC
PwC's Consulting Business and PwC's Indigenous Consulting are proud to play an important role in helping Australian Indigenous Mentoring Experience build IMAGI-NATION, a free online university for marginalised communities around the world.
Link image
Supply chain
Discover the 4 critical priorities for wholesale distribution businesses in FY23. Are you worried about how supply chain issues may affect your business in 2023?
Link image
Story image
Accounting
Four factors to consider when choosing the right job accounting solution
Progressive job-based businesses can achieve success by strengthening their ability to quantify every cost attributable to the delivery of an outcome for a customer.
Story image
Digital Fingerprint
Decline in counterfeit cherries after digital fingerprinting
Reid Fruits says there’s been a dramatic decline in counterfeit products for its cherries over the past three export seasons to Asia because of digital fingerprinting.
PwC
WSLHD and PwC’s Consulting Business came together to solve through the challenges of COVID-19. A model of care was developed to the NSW Health Agency for Clinical Innovation guidelines with new technology platforms and an entirely new workforce.
Link image
Story image
Artificial Intelligence
Siemens expands NVIDIA partnership for industrial metaverse
Siemens is expanding its partnership with NVIDIA to enable the industrial metaverse and increase the use of AI-driven digital twin technology.
Story image
Recruitment
Thales on recruitment hunt for next disruptive innovations
"Recruiting new talent is part of Thales's belief in the power of innovation and technological progress to build a safer, greener and more inclusive world."
Story image
Artificial Intelligence
Decision Inc. partners with provenio.ai to expand offering
Decision Inc. Australia has partnered with provenio.ai to expand its offering to clients in the retail, FMCG, manufacturing, supply chain and logistics sectors.
Story image
Media
Registrations for the W.Media Sydney Cloud and Datacenter Convention 2022 now open
Are you a C-Level executive looking to enhance your knowledge in the cloud and data center space in order to get the best results for your company?
Digital Transformation
Discover the 5 signs your business is ready for a cloud-based ERP. Is your business being left behind as more of your competitors switch to the cloud?
Link image
Story image
Compliance
SentinelOne integrates with Torq to empower security teams
"With Torq, security teams can extend the power of SentinelOne to systems across the organisation to benefit from a proactive security posture.”