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B2B Marketing Stories - Page 5

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B2B Marketing stories

LivTech adds CMO & CRO to drive healthcare tech growth
Software-as-a-Service

LivTech adds CMO & CRO to drive healthcare tech growth

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 13th Mar 2026
BrightEdge unveils AI tools to track search visibility
Data Analytics

BrightEdge unveils AI tools to track search visibility

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026
Generate Summit unveils 2026 B2B marketer keynotes
Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026
B2B marketers struggle to manage brand visibility in AI
Digital Transformation

B2B marketers struggle to manage brand visibility in AI

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026
What women actually want from the future of work (Hint: It's not ping-pong tables)
Human Capital Management

What women actually want from the future of work (Hint: It's not ping-pong tables)

Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.

By Emily Parker-Woodland • 6 min read • Fri, 6th Mar 2026
What a stressed market taught me about marketing
Software-as-a-Service

What a stressed market taught me about marketing

In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.

By Cynthia Gumbert • 5 min read • Fri, 6th Mar 2026
The importance of 'the connectors' in an AI-powered industry
Digital Transformation

The importance of 'the connectors' in an AI-powered industry

In an AI-driven adtech world, unsung 'connectors'-often women-are emerging as key leaders, translating innovation into real-world impact.

By Alessandra Alessio • 3 min read • Thu, 5th Mar 2026
Chaotic marketing teams see burnout & stalled deals
Firewalls

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026
Opollo buys Propensity Partners to boost tech leads
Fintech

Opollo buys Propensity Partners to boost tech leads

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Data Analytics

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

By James Foote • 4 min read • Thu, 26th Feb 2026

Stories from Other Regions

B2B Marketing stories

Beyond the booth: How tech companies can win at industry events
Digital Transformation

Beyond the booth: How tech companies can win at industry events

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

By Patrick Keenan • 4 min read • Fri, 6th Mar 2026
Women in transport tech: How diverse teams keep freight moving
Digital Transformation

Women in transport tech: How diverse teams keep freight moving

Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.

By Sarah Macdonald • 3 min read • Fri, 6th Mar 2026
35 years of marketing in technology: A front-row seat to change
Customer Relationship Management

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026
From listening to leading: Why the best customer strategies close the loop
Customer Experience

From listening to leading: Why the best customer strategies close the loop

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

By Maureen Plowman • 5 min read • Fri, 6th Mar 2026
How collaborative, human-centered research Is shaping the future of technology decision-making
Data Analytics

How collaborative, human-centered research Is shaping the future of technology decision-making

Collaborative, human-centred research is redefining how technology decisions are made, blending data, empathy and AI-era critical thinking.

By Katie Allison • 6 min read • Fri, 6th Mar 2026
Why imposter syndrome is an asset for female leaders
Digital Transformation

Why imposter syndrome is an asset for female leaders

Imposter syndrome is not a flaw to fix for female leaders in AI-era marketing, but a quiet advantage that drives curiosity and better decisions.

By Dominique Hall • 5 min read • Tue, 3rd Mar 2026
How intentional AI adoption is reshaping marketing and sales in tech
Digital Transformation

How intentional AI adoption is reshaping marketing and sales in tech

Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.

By Ashleigh Becker • 4 min read • Tue, 3rd Mar 2026