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B2B Marketing Stories - Page 6

Australian Stories

B2B Marketing stories

LinkedIn unveils Premium All-in-One for Aussie SMEs
Software-as-a-Service

LinkedIn unveils Premium All-in-One for Aussie SMEs

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

By Shannon Williams • 4 min read • Wed, 18th Feb 2026
Sefiani unveils Surfacd to track brands in AI search
Digital Transformation

Sefiani unveils Surfacd to track brands in AI search

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Feb 2026

Global Stories

B2B Marketing stories

Meet The People unveils AI platform for unified marketing
Data Analytics

Meet The People unveils AI platform for unified marketing

Meet The People launches MTP Intelligence, an AI platform unifying creative, media and commerce workflows for North American clients.

By Catherine Knowles • 4 min read • Fri, 20th Feb 2026
G2's 2026 Best Software Awards reveal major market shifts
Customer Relationship Management

G2's 2026 Best Software Awards reveal major market shifts

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
Clarity unveils Surfacd to track B2B brands in AI search
Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
Melissa boosts global phone data with real time checks
Unified Communications

Melissa boosts global phone data with real time checks

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

By Bobby Joseph • 4 min read • Thu, 5th Feb 2026
Highlight appoints new CEO as founder becomes Chairman
DevOps

Highlight appoints new CEO as founder becomes Chairman

Highlight names Martin Saunders CEO as founder Richard Thomas becomes Chairman in leadership reshuffle to drive partner-led growth.

By Sofiah Nichole Salivio • 5 min read • Thu, 5th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
FOMO.ai unveils Hello Gordon for AI-led interviews
Software-as-a-Service

FOMO.ai unveils Hello Gordon for AI-led interviews

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

By Catherine Knowles • 3 min read • Fri, 30th Jan 2026
Prometheus boosts APAC push with three Sydney leaders
Digital Transformation

Prometheus boosts APAC push with three Sydney leaders

Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 30th Jan 2026
Blackpearl ARR jumps 114pc to NZD $23.7m, eyes NZD $30m
Data Analytics

Blackpearl ARR jumps 114pc to NZD $23.7m, eyes NZD $30m

Blackpearl ARR surges 114pc to NZD $23.7m in record quarter, as data-led platform strategy puts NZD $30m target firmly in sight.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 29th Jan 2026
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Software-as-a-Service

Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

By Catherine Knowles • 4 min read • Wed, 21st Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026

Stories from Other Regions

B2B Marketing stories

Immediate launches IX agency for live brand events
Marketing Technologies

Immediate launches IX agency for live brand events

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
AI agents go mainstream in Singapore sales teams
Customer Relationship Management

AI agents go mainstream in Singapore sales teams

AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.

By Melania Watson • 4 min read • Mon, 9th Feb 2026