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B2B Marketing Stories - Page 7

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B2B Marketing stories

B2B data cleansing: Improving business data quality
Data Protection

B2B data cleansing: Improving business data quality

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

By Edmund Ng • 5 min read • Mon, 12th Jan 2026
Kentico's Xperience platform gains top analyst praise
Digital Transformation

Kentico's Xperience platform gains top analyst praise

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Semify buys Dragon Metrics to boost global AI SEO reach
Marketing Technologies

Semify buys Dragon Metrics to boost global AI SEO reach

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Integral Ad Science hires Melissa Furze to lead AI push
Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
The email you almost sent: Why skipping verification costs you customers
Data Protection

The email you almost sent: Why skipping verification costs you customers

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

By Edmund Ng • 5 min read • Tue, 30th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
B2B buyers rebel against 'discovery theatre' sales
Virtualisation

B2B buyers rebel against 'discovery theatre' sales

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

By Shannon Williams • 4 min read • Wed, 17th Dec 2025
Jellyfish names Maria Africa to lead ANZ paid media
Data Analytics

Jellyfish names Maria Africa to lead ANZ paid media

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Real people, real numbers: Why phone verification is your new trust filter
Digital Transformation

Real people, real numbers: Why phone verification is your new trust filter

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

By Edmund Ng • 4 min read • Wed, 10th Dec 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
Tech marketing in 2025 shifts to strategy & messaging clarity
Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Hivekind AI launches PR Agent to streamline B2B media relations
Marketing Technologies

Hivekind AI launches PR Agent to streamline B2B media relations

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences
Customer Experience

Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025

Stories from Other Regions

B2B Marketing stories

TechDay celebrates two years of UK expansion
Marketing Technologies

TechDay celebrates two years of UK expansion

TechDay marks two years of UK growth, with eight specialist tech news sites, 7,600 stories and rising visibility across major platforms.

By Melania Watson • 3 min read • Fri, 19th Dec 2025
UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025
Demand Spring & Brandlight partner on AI search visibility
Data Analytics

Demand Spring & Brandlight partner on AI search visibility

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

By Jake MacAndrew • 3 min read • Fri, 12th Dec 2025
MetadataONE platform launched with F1 Academy sponsorship reveal
Customer Relationship Management

MetadataONE platform launched with F1 Academy sponsorship reveal

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025
StackAdapt adds Lead Forensics data to enhance global ABM reach
Marketing Technologies

StackAdapt adds Lead Forensics data to enhance global ABM reach

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

By Sean Mitchell • 2 min read • Wed, 19th Nov 2025