B2B Marketing Stories - Page 8

Global Stories

B2B Marketing stories

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025

Marketing Technologies

monday.com launches playful AI campaign to combat workplace angst

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

By Sean Mitchell • 4 min read • Thu, 6th Nov 2025

Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025

Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025

B2B Marketing

Enero reports second half growth with strong agency momentum

Enero reports 2% EBITDA growth in FY25, driven by strong second half gains and agency wins, setting the stage for continued success in FY26.

By Melania Watson • 3 min read • Fri, 29th Aug 2025

Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025

Marketing Technologies

Landbase acquires Adauris to boost inbound GTM platform

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

By Jake MacAndrew • 3 min read • Fri, 15th Aug 2025

Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025

Marketing Technologies

StackAdapt launches IvyTM AI assistant to boost media buying

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025

Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025

Digital Transformation

Sumsub unveils 'The Beast 2.0' to combat digital fraud in APAC

Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.

By Catherine Knowles • 3 min read • Fri, 20th Jun 2025

Partner Programmes

Monday.com appoints Harris Beber as new Chief Marketing Officer

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

By Melvin Hipolito • 3 min read • Wed, 18th Jun 2025

Marketing Technologies

Adobe unveils Express for Ads to help small businesses create & track ads

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025

Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025

Hyperscale

ROI·DNA expands globally with integrated AI marketing platforms

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

By Melvin Hipolito • 3 min read • Wed, 4th Jun 2025

Firewalls

The data-led marketer: Driving growth through insight and alignment

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

By Dan Sutic • 3 min read • Wed, 28th May 2025

Stories from Other Regions

B2B Marketing stories

Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025

Customer Experience

Qualtrics appoints ROI·DNA to drive global digital campaigns

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025