IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

B2B Marketing Stories - Page 9

Australian Stories

B2B Marketing stories

Global Stories

B2B Marketing stories

Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Digital Transformation

Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

By Donovan Jackson • 4 min read • Mon, 24th Mar 2025
Adobe & Microsoft integrate AI agents for marketers
Unified Communications

Adobe & Microsoft integrate AI agents for marketers

Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Deepfake threat looms for B2B marketing leaders, says report
Generative AI

Deepfake threat looms for B2B marketing leaders, says report

A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Linda McConnell appointed head of product marketing at Gallagher
Sports

Linda McConnell appointed head of product marketing at Gallagher

Linda McConnell will take on the role of Head of Product Marketing at Gallagher Security in December 2024, bringing over 15 years of industry experience.

By Imee Dequito • 2 min read • Wed, 8th Jan 2025
StackAdapt appoints Alessio as APAC marketing director
Marketing Technologies

StackAdapt appoints Alessio as APAC marketing director

StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024
Future of B2B marketing in 2025: AI, globalisation trends
Marketing Technologies

Future of B2B marketing in 2025: AI, globalisation trends

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

By Sean Mitchell • 3 min read • Sat, 23rd Nov 2024
AI to transform B2B marketing strategies in 2025
Customer Experience

AI to transform B2B marketing strategies in 2025

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

By Sean Mitchell • 3 min read • Mon, 18th Nov 2024
Marketing budgets rise in 2024, AI drives strategic growth
Fintech

Marketing budgets rise in 2024, AI drives strategic growth

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
JobAdder appoints Fabrice Etienne as Chief Marketing Officer
Software-as-a-Service

JobAdder appoints Fabrice Etienne as Chief Marketing Officer

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

By Imee Dequito • 3 min read • Mon, 4th Nov 2024
Forrester predicts AI shifts for Asia-Pacific by 2025
Private Cloud

Forrester predicts AI shifts for Asia-Pacific by 2025

Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.

By Sean Mitchell • 3 min read • Wed, 23rd Oct 2024
LinkedIn unveils sponsored newsletters to boost engagement
Marketing Technologies

LinkedIn unveils sponsored newsletters to boost engagement

LinkedIn has launched sponsored newsletters to enhance marketer engagement, reflecting a 59% surge in user-generated newsletter content on the platform.

By Sean Mitchell • 3 min read • Tue, 13th Aug 2024
Global tech & marketing leaders plan for budget increases
Customer Experience

Global tech & marketing leaders plan for budget increases

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.

By Shannon Williams • 3 min read • Wed, 7th Aug 2024
Inspira Enterprise appoints Arvind Lakshmiratan as CMO
Firewalls

Inspira Enterprise appoints Arvind Lakshmiratan as CMO

Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.

By Imee Dequito • 2 min read • Mon, 29th Jul 2024

Stories from Other Regions

B2B Marketing stories

Pipeline360 appoints McCarthy as Senior Director in APAC
Security Information and Event Management

Pipeline360 appoints McCarthy as Senior Director in APAC

Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.

By Kaleah Salmon • 2 min read • Mon, 31st Mar 2025
Danish agency SparkForce expands into UK with bold goals
Software-as-a-Service

Danish agency SparkForce expands into UK with bold goals

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025
UK B2B marketers face pressure to show campaign ROI
Data Analytics

UK B2B marketers face pressure to show campaign ROI

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

By Sean Mitchell • 4 min read • Thu, 20th Feb 2025
Humanising tech: A vision for the future of marketing
Data Analytics

Humanising tech: A vision for the future of marketing

As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.

By Louise Mahrra • 6 min read • Fri, 20th Sep 2024